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ISH exceeded the expectations
During 5 days, the main novelties of the sanitary sector were in the spotlight at the largest fair of the sector held in Frankfurt. After 4 years, ISH returned with an impressive return for the more than 2000 exhibitors who had the opportunity to meet again with all their customers and business partners to show their innovations.
At this fair which occupied the entire space of the Frankfurt Messe and received about 154,000 visitors, OLI presented a differentiating stand that combined aesthetic and technical approaches in a space that was a mandatory stop for thousands of visitors from all over the world.
Over 5 days, design, sustainability, water efficiency and functionality were emphasis, concern and trend points across most exhibitors. In the largest space ever held in international fairs, OLI reinforced its motto of 2023 - water as future - with the presentation of a blue house inspired by the support houses of the Aveiro saltpans, in which it explained its concept of PLUS technology, which allows a saving of up to 9L water/day.
Its flush plates, the Easy Move solutions dedicated to people with reduced mobility, as well as the more technical solutions such as the different models of concealed cisterns, frames and mechanisms were also in focus.Also on display for the first time was the Balance range, a range of shower trays that complements OLI's range of products which aims to make the bathroom an increasingly pleasant place.
In addition to the exhibited products, OLI took this moment to validate new product concepts and solutions that intends to present in 2024.
For António Ricardo Oliveira - Board Member of OLI "The balance of this fair is very positive. A long time has passed without us being able to meet our customers in person. More than being able to make new contacts, this fair served to strengthen our relationships and show the market that OLI has and will continue to play an important role in the development of sustainable solutions with the biggest players in our sector."
The next edition of ISH has already a date and will take place between the 17th and 21st of March 2025 which will certainly feature the presence of OLI.